2012-2013 ANNUAL REPORT

Unité 9

Marie Lamontagne and Normand Despins have very different views on forgiveness and power and they will relentlessly butt heads on the topic of female prisoner rehabilitation.

Motive

A feisty Vancouver homicide detective tracks down the most cunning of killers by trying to figure out the motive to the crime.

Ron James Show

Featuring a unique mix of stand-up and sketch comedy, with sketches taped on location and in-studio.

Audience Results

While funding results in this report illustrate activities in the 2012-2013 fiscal year, audience results reflect the most recently completed broadcast year, specifically, 2011-2012.

Overall Viewing of English-language programs in CMF-supported Genres

Among English-language programs in the CMF-supported genres, total hours and share of viewing to CMF-funded programs have climbed to their highest level in five years.  The continuing strong performance of Drama series both in the summer season and increasingly in the regular fall/winter season, as well as an expansion in CMF’s definition of Variety & Performing Arts programming have contributed to the audience share growth in 2011-2012.  Equally noteworthy was the increased availability of CMF-funded programming as measured by the total volume of hours scheduled, which has risen consistently over the past 5 years, as well as the introduction and availability of new digital services.  In 2011-2012, total hours of CMF programming scheduled was 13% higher than in the previous year.

Consolidation in the broadcast television industry in recent years has provided new opportunities for corporate ownership groups that straddle the conventional, specialty and digital specialty arenas, to promote, exploit and exhibit broadcaster-financed content across these assets, through multiple plays to optimize viewership, resulting in a boost in the number of hours scheduled. 

In Children’s & Youth, the share of full-day viewing to CMF-funded programs rose by four share points to 34%, highest in 5 years, while viewing to non-CMF Canadian programs dropped by two share points to 6%.  This suggests that the CMF-financed projects’ share gain came at the expense of both non-CMF Canadian and foreign programs.  In peak viewing hours, viewing to CMF-funded programs remained steady at 42%, while viewing to non-CMF Canadian projects grew by two share points to 4%, at the expense of foreign programs.   

In Documentary, the share of full-day viewing to CMF-funded programs grew by three share points to 15%, highest in 5 years, while viewing to foreign programs dropped by nine share points to 50%.  In peak-viewing hours, viewing to CMF-funded programs increased by two share points to 13%, highest in 5 years, while viewing to foreign programs declined nine share points to 56%.  Notably, while CMF posted its highest share in 5 years in the Documentary genre, hours of viewing have slipped, suggesting a softening in Documentary program audiences and contraction in the volume of hours scheduled.

In Drama, the full-day viewing to CMF-funded programs increased by one share point to 7%, highest in 5 years, likely at the expense of non-CMF-funded Canadian dramas having slipped one share point to 9%.  In peak-viewing hours, CMF-funded programs posted a 10% share, the highest in 5 years, non-funded Canadian dramas slipped by one share point to 6%, while foreign programs’ 84% share was its lowest in 5 years.  This suggests that the modest but consistent viewing share gain in CMF-funded dramas has been sourced from non-CMF funded Canadian and foreign drama programs.

In Variety & Performing Arts, the share of full-day viewing to CMF-funded programs rose by three share points to 22%, while viewing to non-CMF Canadian projects decreased by five share points to 4%; foreign programs at 74% share was the highest in 5 years.  During peak-viewing hours, viewing to CMF-funded programs grew by eight share points, to 18%, while viewing to non-CMF Canadian programs dropped by six share points to 3%.  This growth was primarily attributable to the expansion of CMF’s definition in this genre.

CMF-funded vs Other Canadian vs Foreign Programs by Genre
Full Day – English

 

CMF-funded vs Other Canadian vs Foreign Programs by Genre
Peak-Viewing – English

 

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Top Performing CMF-funded English-Language Programs

The following is a list of the Top 10 English-language programs funded by the CMF which aired during the 2011-2012 broadcast year. 

Ten CMF-funded programs which aired in the 2011-2012 broadcast year achieved audiences of over 1 million viewers on average, similar to results in the previous two broadcast years. 

Nine of the top ten programs were from the Drama genre, achieving audiences that ranged from 1.0 to 1.7 million viewers.  One Variety & Performing Arts program with an average audience of over 1.2 million viewers made the Top Ten list. 

The top performing CMF-funded series, Combat Hospital, garnered over 1.7 million viewers, followed by Saving Hope at just under 1.7 million.  The top domestic program overall was the CFL Grey Cup at 4.3 million viewers.  Other Canadian programs with audiences that out-performed the top CMF projects were all sports related, such as the World Junior Hockey Championships, Stanley Cup Playoffs, Hockey Night in Canada, and the London 2012 Olympic Games.

By way of comparison, the top performing foreign series in a CMF-supported genre, The Big Bang Theory, attracted an average audience of over 3.1 million viewers, while seven other drama series (Grey’s Anatomy, C.S.I., NCIS, Bones, Anger Management, House, Missing) delivered over 2 million viewers on average.  For added context, the program with the largest audience overall in 2011-2012 was the NFL Super Bowl at 7.3 million viewers.

 

Viewers age 2+

Broadcaster

Program Title

Day

Time

CMF Genre

#Telecasts

Average Minute Audience (000)

Global

Combat Hospital

Tuesday

10:00pm-11:00pm

Drama

2

1,705

CTV

Saving Hope

Thursday

9:00pm-10:00pm

Drama

10

1,683

Global

Rookie Blue

Thursday

10:00pm-11:00pm

Drama

14

1,506

CTV

Flashpoint

Mon, Tues, Fri

8:00pm-9:00pm

Drama

13

1,427

CBC

Royal Canadian Air Farce

Sunday

8:00pm-9:00pm

Drama

1

1,256

CBC

Battle of the Blades

Sunday

8:00pm-9:00pm

Variety & Performing Arts

9

1,252

Global

Bomb Girls

Wednesday

8:00pm-9:00pm

Drama

6

1,252

CTV

The Listener

Wednesday

10:00pm-11:00pm

Drama

13

1,114

CBC

This Hour Has 22 Minutes

Tuesday

8:00pm-9:00pm

Drama

1

1,055

CBC

Republic of Doyle

Wednesday

9:00pm-10:00pm

Drama

17

1,013

Source: BBM Canada PPM 2011-2012 Broadcast Year
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Overall Viewing of French-language programs in CMF-supported Genres

Among French-language programs in the CMF-supported genres, the overall share of viewing to CMF-funded programs was at its highest level in five years, in both full day and peak viewing hours. However, there has also been a discernible trend of increased viewing to versioned foreign programming, except in the Variety & Performing Arts genre, over the same five year period.

In Children’s & Youth, the share of full-day viewing to CMF-funded programs increased by four share points from the previous year, to a five-year high of 54%, while in peak viewing hours, the viewing share of CMF-funded programs slipped four percentage points to 71%.   

In Documentary, full-day viewing to CMF-funded programs increased by only one share point to 10%, while viewing to foreign programs increased by three share points to 23%.  In peak-viewing hours, viewing to CMF-funded programs rose by two share points to 15%, while viewing to foreign programs increased by four share points to 28%.  Similar to the trends observed in Drama, viewing to foreign-produced documentaries continued to increase, having reached a five-year high in both full day and peak-viewing hours in 2011-2012.

In Drama, full-day viewing to CMF-funded programs grew by one share point, to a five-year high of 20%.  However, viewing to foreign programs also rose to a five-year high of 67%.  In peak viewing hours, viewing to CMF-funded programs remained stable at 34%, while viewing to foreign programs increased by two share points, to 54%. These share trends suggest that the consumption of Canadian-produced dramas during peak-viewing hours continued to erode, partly due to growth in the acquisition of versioned foreign programming by Canadian broadcasters in the French-language market.  

In Variety & Performing Arts, full-day viewing to CMF-funded programs soared by 14 share points to 82%, a five-year high.  In peak-viewing hours, viewing to CMF-funded programs increased by six share points to 84%, also a five-year high.  This considerable share gain has been primarily fueled by the inclusion of what would have previously been considered as ineligible projects, a noteworthy example being Star Académie.

CMF-funded vs Other Canadian vs Foreign Programs by Genre
Full Day - French

 

CMF-funded vs Other Canadian vs Foreign Programs by Genre
Peak Viewing - French

 

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Top Performing CMF-funded French-Language Programs

The following is a list of the Top 10 French-language programs funded by the CMF which aired during the 2011-2012 broadcast year. 

All titles on the Top 10 list achieved audiences of more than 1 million viewers, a further 5 titles have also met this criterion, bringing the number of CMF programs with over one million viewers to fifteen in total.

Four of the Top 10 programs were from the Variety & Performing Arts genre, achieving audiences that ranged from 1.5 million to close to 2.3 million viewers.  The six other programs on the Top 10 list were Drama projects, with audiences that ranged from 1.1 to 1.2 million viewers.  None of the programs from the Documentary or Children’s & Youth genres made the overall Top 10 programs list. Notwithstanding, the top-ranked program in Documentary achieved an average audience of just over 800,000 viewers, while the top-performing program in Children’s & Youth posted an average audience of 186,000.

The top performing CMF-funded series, Star Académie 2012 – le variété, garnered close to 2.3 million viewers.  By way of comparison, the top performing foreign series in a CMF-supported genre, Dr. House, attained on average 824,000 viewers, while four other foreign series (Esprits Criminels, Les Beautés Désespérées, La Fièvre de la danse, and Le Grand C) posted over 500,000 viewers on average.

 

Viewers age 2+

Broadcaster

Program Title

Day

Time

CMF Genre

#Telecasts

Average Minute Audience (000)

TVA

Star Académie 2012 - le variété

Sunday

7:30pm-10:00pm

Variety & Performing Arts

10

2,299

SRC

SP: Infoman

Saturday

10:00pm-11:00pm

Variety & Performing Arts

1

1,557

SRC

Bye Bye 2011

Sunday

8:30pm-9:50pm

Variety & Performing Arts

1

1,503

TVA

Fidèles au poste! à Noël

Thursday

9:00pm-10:00pm

Variety & Performing Arts

1

1,499

TVA

Yamaska

Monday

8:00pm-9:00pm

Drama

24

1,238

TVA

Toute la vérité

Monday

9:00pm-10:00pm

Drama

20

1,217

TVA

Promesse, La

Tuesday

9:00pm-10:00pm

Drama

26

1,148

TVA

O'

Tuesday

8:00pm-9:00pm

Drama

10

1,146

SRC

Parent, Les

Monday

7:30pm-8:00pm

Drama

20

1,141

TVA

Destinées

Wednesday

8:00pm-9:00pm

Drama

26

1,122

source: BBM Canada PPM 2011-2012 Broadcast Year
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